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Key Responsibilities.
• Develop and implement strategic marketing plans and sales forecasts to achieve corporate objectives for subscriber counts, revenues and profits
• Develop and manage the annual marketing operating budget
• Plan and oversee advertising and promotional activities
• Manage the advertising agency including evaluation of its performance and the selection process for a new agency when required
• Recommend and develop product positioning, marketing support and pricing strategy to ensure growth in market share including new products
• Manage device selection process including sales forecasts, pipeline development for new introductions and phase out of discontinued stock
• Work with sales staff to implement pricing and merchandising programs, promotional advertising etc
• Determine consumer, advertising and brand research plans utilizing quantitative, qualitative, mystery shopper and tracking study methods
• Generate public relations communications
• Maintain control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within plan
• Monitor the competitive environment and adjust marketing strategy to meet changing market conditions
• Establish and maintain a consistent corporate and brand image throughout all product lines, promotional materials and events
• Review and analyze sales performance against programs and promotions to determine effectiveness
• Identify and coordinate key local sponsorship/partnership activities
• Provide marketing advice and guidance to internal customers to ensure overall marketing effectiveness
Minimum Qualifications, Skills & Experience:
• Bachelor’s Degree with concentration in marketing. An MBA designation would be desirable
• At least five years prior experience in a senior marketing position in the mobile wireless industry
• Demonstrated in-depth knowledge of best in class marketing techniques and financial/commercial principles
• Effective oral and written communication skills
• Good organizational skills and a high level of confidence
• Strong planning and follow-up skills
• Highly developed leadership and interpersonal skills
• Thrives on challenging the status quo and enjoys the challenge of rebuilding an organization
• Proven track record of delivering objectives on tight deadlines
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